CPC Calculator: Calculate Your Cost Per Click
Calculate your Cost Per Click (CPC) instantly. Enter your total ad spend and number of clicks to optimize your advertising budget.
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What is CPC?
Cost Per Click (CPC) is a digital advertising metric that measures how much you pay for each click on your ad. It's essential for understanding and optimizing your ad spend efficiency.
CPC Formula
CPC = Total Ad Spend ÷ Total ClicksCPC Benchmarks by Industry
Average CPC varies significantly by industry and platform:
- Google Search: $1-2 average (up to $50 in insurance/legal)
- Google Display: $0.30-0.50 average
- Facebook/Instagram: $0.50-1.50 average
- LinkedIn: $5-10 average (B2B)
Questions Fréquentes
What is a good CPC?
A good CPC depends on your industry and profit margin. Generally, if your CPC allows for a profitable CPA (cost per acquisition below your margin), it's a good CPC.
How can I reduce my CPC?
Improve your Quality Score (Google), refine targeting, test different bids, optimize ads and landing pages, and use long-tail keywords.
CPC vs CPM: What's the difference?
CPC charges per click, CPM charges per 1,000 impressions. CPC is ideal for conversions, CPM for brand awareness.
Does CPC affect ad position?
Yes, on Google Ads, position depends on Max CPC × Quality Score. A better Quality Score lets you pay less for better positions.
How much budget should I plan based on CPC?
Monthly budget = Average CPC × Desired Clicks. For example, with $1 CPC and 1,000 clicks/month goal, plan $1,000/month.
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