CTR Calculator: Calculate Your Click-Through Rate
Instantly calculate your Click-Through Rate (CTR) with our free calculator. Enter your clicks and impressions to see how your ads or content are performing.
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What is CTR?
Click-Through Rate (CTR) is a key digital marketing metric that measures the percentage of people who click on your ad, link, or content after seeing it. A higher CTR indicates that your content is relevant and engaging to your audience.
CTR Formula
CTR = (Number of Clicks ÷ Number of Impressions) × 100For example, if your ad received 150 clicks from 10,000 impressions, your CTR would be 1.5%.
Industry Benchmarks
CTR varies significantly by industry and platform. Here are average benchmarks:
- Search Ads: 1.91% average
- Display Ads: 0.35% average
- Social Media: 0.90% average
- Email Marketing: 2.5% average
Frequently Asked Questions
What is a good CTR?
A good CTR depends on your industry and channel. For search ads, above 2% is considered good. For display ads, above 0.5% is above average.
How can I improve my CTR?
Improve your CTR by writing compelling headlines, using strong calls-to-action, targeting the right audience, and A/B testing your ads.
Does CTR affect Quality Score?
Yes, CTR is a major factor in Google Ads Quality Score. A higher CTR can lead to better ad positions and lower costs per click.
What's the difference between CTR and conversion rate?
CTR measures clicks relative to impressions, while conversion rate measures completed actions (sales, signups) relative to clicks.
How often should I check my CTR?
Monitor CTR weekly for ongoing campaigns. Check daily when launching new ads or making significant changes.
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